In many meditative and spiritual practices, "I am" refers to the awareness of oneself, one's inner state, one's thoughts, emotions and bodily sensations. This can be achieved through meditation, introspection or mindfulness, where we learn to be in the present moment and be aware of our inner state without judgment and identification with it.
In general, the concept of "I am" is a call to self-awareness, awareness of one's existence, identity and relationship with the outside world. It offers the opportunity to explore and understand yourself more deeply, asking questions about your goals, the meaning of life, your relationships